A Few Reasons To Shop Farmers’ Markets

Many find that farmers’ markets can become a very pleasurable ritual. It connects one to the community, the seasons, and farmers. For health, environmental, spiritual and culinary reasons, I believe we need farmers’ markets. In most parts of the world, the local market is the heartbeat of the community.

Certified Farmers’ Markets are instrumental in preserving the diversity of California agriculture by providing marketing outlets for the small acreage growers of heirloom, culinary, ethnic, organic, no pesticide, and other specialty crops not widely grown on a large scale or found at traditional food sources.

It’s also refreshing to know that one is buying food directly from the producer of that product, something required at a “Certified” farmers’ market. Notice the “Growers Certificate” visibly hanging at the farmer’s stand. This certificate is issued by the County Agriculture Commissioner authorizing them to sell only the certain crops listed and grown by them. The interaction between you and the farmer is also a nice value in visiting the farmers’ market.

Another good reason to come out and enjoy the weekly Farmers’ Markets is to eat and cook “seasonally”. One begins to appreciate the magic of cooking with the season while shopping “fresh”. Shopping for fresh, seasonal produce brings out inspiration, imagination, and creativity in a cook.

So, please join us year ’round and enjoy what there is to offer each season at the Urban Village Farmers’ Markets. Come shop, sample, and stroll, while listening to some great live music. It will make your day!

Growing regards,

Ron Pardini
Executive Director
Urban Village Farmers’ Market Association